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International boost for Geneva

Investment in business links around the world give Geneva sales boost.

Netherlands
 

Geneva Instruments has reported delight at the growing success of their international business links around the musical world.

Over the past 12 months the UK based instrument manufacturer has developed dealer links in Europe (above), Australasia and the USA, with a subsequent major increase in demand for their product range.

Success

Duncan Cartledge of Geneva told 4BR: "Our international dealers really have appreciated the Geneva concepts and designs — a fundamental factor in the success we are experiencing.

They have been extremely proactive with their customers and the results speak for themselves.

The current success we are experiencing is not only a great testament to the excellent standard of our instruments, but also to the hard work and excellent service our dealers provide their customers.

We are looking forward to developing even more support for our international dealers in the future and to further enhance their Geneva Instruments business."

Good fortune

Geneva Instruments American dealer Joe Johnson told 4BR: "I have the good fortune of being able to appreciate the Geneva Instruments as a player, conductor and dealer. I have been immensely pleased with my Symphony cornet since the first time I played it.

When it comes right down to it, if an instrument does not sound good every other selling point is moot."

We are looking forward to developing even more support for our international dealers in the future and to further enhance their Geneva Instruments businessGeneva Instruments

Sounds great

Joe continued: "The Geneva range sounds great, has a wonderful tone, projects well and also blends within the brass band palette. It’s a fantastic choice for both soloists and section players.

The cornet section of Georgia Brass Band recently switched to the Symphony cornet and the results have been top-notch. Every customer of mine that has tried a Symphony range instrument has loved it!"

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