Geneva Musical Instruments have announced that Professor David King will become their new International Advisory Consultant.

Vast experience

Sales & Marketing Director Duncan Cartledge told 4BR: "Professor David King adds a vast amount of experience and expertise to the Geneva Instruments team and will have a major role in the future development of the company’s professional and student brass band instruments."

Professor David King adds a vast amount of experience and expertise to the Geneva Instruments team and will have a major role in the future development of the company’s professional and student brass band instrumentsGeneva Instruments

Key role

He added: "Professor King will work alongside Geneva Instruments founder and instrument designer Tim Oldroyd and will also play a key role in the company’s growth and development in the UK and international brass band markets."