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A cautionary tale of not checking the small print...

If you want to get value for money in trying to advertise for your brass band, then make sure you check the small print

iNSTRUMENTS
  An advert for instruments went all wrong for an enthusiastic 12 year old bandsman

A news story on the BBC website may give band treasurers cause to come out in a cold sweat at night, after it was revealed that a 12 year old Spanish boy had racked up a bill of 100,000 Euros after advertising with AdWords, a Google pay-per-click service.

Charged by the click

Jose Javier from the city of Torrevieja wanted to buy instruments for his local brass band, Los Salerosos. The young trumpet player thought that each click would earn money — although in reality it meant he was charged.

Thankfully, Google has now said it won't make him pay the fee.

The young trumpet player thought that each click would earn money — although in reality it meant he was charged4BR

Full story

For the full story go to:

http://www.bbc.co.uk/newsbeat/article/37571304/boy-racks-up-100000-euro-bill-advertising-his-brass-band

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