Steven Greenall, the chief executive of Warwick Music Group (WMG), has been appointed to the board of the Music Industries Association, the trade body for the UK musical instrument industry.
The company, which has become the world-leading manufacturer of trumpets, cornets and trombones created in recyclable ABS plastic, joins nine other leading figures from the music industry whose goal is to promote, protect and support the UK music making sector.
Earlier this year, WMG was presented with a Queen's Award for Enterprise for the development, production and worldwide sales of its pBone — the world's first plastic trombone. The extensive range has since been added to with the innovative pTrumpet hyTech that combines metal and polymer.
The MIA is recognised by the UK government as being the 'lead body' for the sector — which annually contributes £4.5 billion to the economy.
Steven, who helped pioneer the concept of affordable instruments to enable more people to play music was a keynote speaker at the MIA Forum on developing education opportunities. He told 4BR: "As a company our goal is to make the joy of music both accessible and fun and this resonates precisely with the MIA's ambitions.
Music can transform lives, support educational achievement and brings people together. MIA plays a major role in both promoting and protecting UK music as well as publicising the substantial and wide-ranging benefits of music-making."
MIA plays a significant part in promoting the life-changing benefits of making musicSteven Greenall
MIA is also a leading supporter of the 'Music for All' charity that donates instruments and music tuition to community groups and disadvantaged individuals, as well as grant aids music groups and educational organisations.
Steven added: "Fundamentally, every young person should have the opportunity to participate in and enjoy music making.
It's proven that it improves educational attainment and studies worldwide show that playing music in a group, ensemble or orchestra helps develop team participation and leadership. MIA plays a significant part in promoting the life-changing benefits of making music."
In response to the appointment Paul McManus, CEO of the MIA said he was delighted that Steven had been elected to the Board."
Steven brings game-changing thinking to the MIA. His strategic planning and passion for music education will be a tremendous asset for our industry trade body."