The popularity of the BBC Proms, which this year featured a performance from Black Dyke Band, saw the festival reach a record number of people through its various digital broadcast platforms.

The highest digital reach in the festival's history saw over 10.2 million users watch 86 concerts over the eight week long run on television, with 8.3 million of those through streams across BBC iPlayer and BBC sounds.

In addition, Proms content generated 65.8 million views across BBC social media platforms with 32.5 million on Instagram and 32.3 million on Facebook.

Albert Hall tickets

Around 300,000 tickets were sold for Proms performances at the Royal Albert Hall and venues across the UK, including over 72,000 tickets that cost £8.00 each.

Research showed that 48% of audiences at the Royal Albert Hall were new bookers, whilst more than a more than a third (37%) were under 40, and one fifth (20%) under 20 years of age. Proms performances in Bristol, Mold, and Sunderland also saw listening uplifts.

Hugely encouraging

Speaking about the success, Sam Jackson, Controller, BBC Radio 3 and BBC Proms, stated that it was, "hugely encouraging to see audiences continuing to grow across multiple platforms".

He added that the figures showed that, "the results demonstrate the appeal of the Proms and we're pleased to see so many first-time attenders and younger audience members joining us this year."

Proud

Suzy Klein, Head of Arts and Classical Music TV, added: "I'm hugely proud of our world-class television teams at the BBC and Livewire who make this possible, delivering exceptional classical music to the homes of lifelong Proms fans and those who might be discovering the BBC Proms for the first time."